ActionAid Kenya, through the ‘Big Me’ Campaign, took part in the second edition of the Club Kiboko Kids Festival’s. The fun-filled event took place on April 29, 2023, at the Ulinzi Sports Complex in Lang’ata, and drew over 3000 participants. The festival provided a platform for children and parents to learn more about the Big Me campaign, including establishing new contacts who showed interest in participating.
Through the campaign, children get a chance to take a magical trip to the future and share their career dreams. This is achieved by creatively encouraging the children to dress in clothes that represent the profession they wish to be when they grow up. Through the campaign, we also engage the children through their schools and parents to support the campaign, whose sole purpose is to help kids in marginalized areas express their Big Me dream by enabling them to learn in a conducive environment and access resources like any other children.
During the event, the campaign also gathered contact information from parents and children who wanted to be a part of the campaign in the future. This information will be used to contact prospective donors and invite them to upcoming campaign events and activities.
Overall, the event provided an excellent opportunity for the Big Me campaign to engage many children and parents and enhance the brand. Read more about the campaign.
Author: Hannah Munyao, Fundraising Coordinator, ActionAid Kenya. Edited by Ezra Kiriago, Communications Coordinator, ActionAid Kenya.